9 Things Travel Companies Must Pack Into Their Websites

9 Things Travel Companies Must Pack Into Their Websites

I have a few relatives, who see traveling as a huge waste of money. “You go, you spend lots of money and then you come home. And, what do you have to show for it all”? Poor Uncle Joe; he never took a vacation more than 100 miles away from his own front door. He certainly missed out on one of life’s great experiences – traveling the world and marveling at the many wonderful things in life that can stimulate our senses. The Sights. The Sounds. The Smells. The Tastes. The Feel. Merveilleux!

Years ago, many of those from “the greatest generation” primarily spent their vacations visiting and staying with out-of-town relatives. Some went away just to escape the sweltering heat of the city. Others often chose modest getaways that weren’t too far from home or too expensive to visit. The accounts of their vacation experiences have become legendary. Are they not best remembered by the home movies and slide shows, which inspired so many of our parent’s most artful excuses to “make it an early night?” Anything to beg out and avoid the boredom of watching those same embarrassing old films of Aunt Rose in her bulging, one piece bathing suit. And, did they really care enough to need to find out what some squirrel did with an acorn in the Pocono woods five years earlier? Neither scene was ever inspiring enough to trigger a copycat vacation booking by my parents.

Times certainly have changed. Today, almost everyone looks forward to a memorable vacation. The word “memorable” is strongly emphasized, since huge numbers of people now go on vacations to emotionally “connect” with interesting and often exotic places and peoples. And, we all seem to want to share our wonderful experience with others – but, not by way of …

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